Logo Design: 31 Two-Letter Logo Styles You Need to See
Web designers and developers spend all their time helping other companies build their brand identities—so much time that it’s easy to forget you need to work on your own branding. This is your reminder: it’s time to dig in and get started.
A great place to begin is with a two-letter logo. This type of logo is a great choice for professionals—especially freelancers—because you can use your company’s initials or your own initials. Since letters are small icons, this creates the illusion of an image-based logo while simultaneously reminding clients of your brand name.
The sky’s the limit when combining letters into logos, so the pro designers at Company Folders want to share their expertise with you. Here are 5 of the best ways to create two-letter logos:
Many letters in the alphabet have vertical strokes, such as the flat side of a capital B or the tall chimney on a lowercase h. If you have two letters with vertical strokes, these lines are a logical place to merge the letters into one cohesive image.
Horizontal Crossbars & Bridges
Crossbars are slightly less common than vertical strokes but are equally great at connecting letters. These are the horizontal lines that appear in some letters, like the bottom of a capital L or the line through a capital A. You can also create a bridge, which is a line or symbol that creates an artificial crossbar between letters that don’t have natural horizontal strokes.
Removing & Cropping
Sometimes, the best way to engage viewers’ imaginations is to make their minds do a little work. Removing or cropping part of a letter makes it look slightly less recognizable, so people have to get creative to fill in what’s missing. Just be sure you don’t remove toomuch of a letter—it needs enough structure that people can eventually recognize it, or they’ll get frustrated and stop trying.
Negative Space & Symbols
Some letters have naturally occurring negative space, such as the open area inside the letter O. This space can be manipulated to create another letter or symbol, adding visual interest and hidden meanings. You can also create negative space in letters where it doesn’t naturally occur; for instance, one brand added negative space to the left side of the letter m to make it look like a tiny rhinoceros.
Similar & Rotated Letters
Certain letters that look similar can be played off each other (the VW logo comes to mind). If you have two letters that look quite a bit alike, see if you can use them to create a mirror image of each other, or rotate one letter so it fits inside the other.
These are some of the most popular ways to combine letters into an awesome logo—but they aren’t the only methods. There are other cool techniques like interlocking letters, handwritten fonts, and color variations. Check out the great resource below to learn more cool ways to make two-letter logos.