HTML email newsletters are now seen as the latest and the smartest way to promote products presented in a visually appealing manner to the readers and also as a means to advertise a company’s services in a jiffy. Conventional e-mailing may soon be outdated as they get lost among hundreds of similar emails which viewers do not care to even read and just rush to delete them.
HTML newsletters offer various benefits to the companies generating them. Firstly, it helps publishers track the number of e-mails that were opened, forwarded or clicked through which in turn helps them gauge the popularity of their product or know what interests the readers about their products. Plain text may not capture the reader’s attention due to its boring presentation. HTML email newsletters on the other hand have an upper edge in terms of visibility and which distinguishes them from the other promotional emails.
But creating HTML newsletters is not a cake walk and requires careful coding in order to display well in various email software. Let us see what are the problems associated with creating HTML email newsletters and how we can achieve success with the same.
HTML email newsletters do not display the same in all desktop software and web based email services. It is somewhat similar to websites not being compatible with all browsers. Different readers have different ways of reading the emails; they may resize the mails to read them which may again cause a problematic situation. Does it mean that we cannot use HTML newsletters? Of course not! We can once we clear all the obstacles that come on the way. Let us understand the different kinds of newsletter layouts, issues with different email services and how we can alleviate these problems.
Types of Newsletter Layouts: