Filed under: Marketing — Friday, July 3, 2009
HTML email newsletters are now seen as the latest and the smartest way to promote products presented in a visually appealing manner to the readers and also as a means to advertise a company’s services in a jiffy. Conventional e-mailing may soon be outdated as they get lost among hundreds of similar emails which viewers do not care to even read and just rush to delete them.
HTML newsletters offer various benefits to the companies generating them. Firstly, it helps publishers track the number of e-mails that were opened, forwarded or clicked through which in turn helps them gauge the popularity of their product or know what interests the readers about their products. Plain text may not capture the reader’s attention due to its boring presentation. HTML email newsletters on the other hand have an upper edge in terms of visibility and which distinguishes them from the other promotional emails.
But creating HTML newsletters is not a cake walk and requires careful coding in order to display well in various email software. Let us see what are the problems associated with creating HTML email newsletters and how we can achieve success with the same.
HTML email newsletters do not display the same in all desktop software and web based email services. It is somewhat similar to websites not being compatible with all browsers. Different readers have different ways of reading the emails; they may resize the mails to read them which may again cause a problematic situation. Does it mean that we cannot use HTML newsletters? Of course not! We can once we clear all the obstacles that come on the way. Let us understand the different kinds of newsletter layouts, issues with different email services and how we can alleviate these problems.
Types of Newsletter Layouts:
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Filed under: Basics — Friday, July 3, 2009
CSS templates are templates created using Cascading Style Sheets (CSS). CSS helps in keeping content and presentation separate which in turn provides more flexibility to your website. The benefit of using CSS is just endless. You can easily format and style the web pages using CSS. Templates built using CSS successfully pass major browser tests and are also compliant across various platforms.
Most web users use CSS supporting browsers. Thus, you can be assured that your site will look good in Windows, UNIX as well as Mac browsers. Once we complete the template designing process, we run them through various browser tests to ensure better requirement compliance.
You can save a lot of time and work if you use CSS as they provide a default font styling for HTML. So if you want to change your font, you don’t need to change each and every piece of text. Simply, edit the CSS file, which will convey the change to the all the text and links. It is that easy and fast. CSS also uses simple coding which in turn reduces download time and less usage of bandwidth.
CSS templates can easily be edited using web editors like Macromedia Dreamweaver and MS-FrontPage. Other web editors too handle CSS better than HTML code.
When you use CSS, it helps you modify your website easily. All templates provided by us are based on w3c.org technologies and standards that make your website more user-friendly.
Filed under: News — Friday, July 3, 2009
Mozilla Corporation has just launched the fastest Firefox web browser, Firefox 3.5. Developers say that this release is stable, robust and fast in browsing. It has many advanced features when compared to its previous releases and supports new web technologies.
We have made an attempt to highlight some of the interesting and innovative features added by the Mozilla Corporation in this new release.
Speed does matter!
This is considered to be the fastest browser when compared with its previous releases. The results were baffling when they compared the loading time of Firefox 2, Firefox 3 and the latest release Firefox 3.5.
- Firefox 2.X – 18,148 ms (load time)
- Firefox 3.0.X – 3,669 ms (load time)
- Firefox 3.5 – 1,524 ms (load time)
It has enhanced security features to protect your private data. Firefox 3.5 release has introduced “Private Browsing Mode” by which the user can browse websites by surpassing the web history being saved on his/her local machine. This feature was earlier introduced in Google Chrome as “Incognito”. This feature would be helpful to users who use a public machine to browse websites. In this mode, Firefox won’t keep track on browser history, search history or download history. The cookies and temporary internet files will be deleted automatically once the session is closed. In case, if the user wishes to save a website, then the only option would be to save it in bookmarks.
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