Web designers and developers spend all their time helping other companies build their brand identities—so much time that it’s easy to forget you need to work on your own branding. This is your reminder: it’s time to dig in and get started.
A great place to begin is with a two-letter logo. This type of logo is a great choice for professionals—especially freelancers—because you can use your company’s initials or your own initials. Since letters are small icons, this creates the illusion of an image-based logo while simultaneously reminding clients of your brand name.
The sky’s the limit when combining letters into logos, so the pro designers at Company Folders want to share their expertise with you. Here are 5 of the best ways to create two-letter logos:
Many letters in the alphabet have vertical strokes, such as the flat side of a capital B or the tall chimney on a lowercase h. If you have two letters with vertical strokes, these lines are a logical place to merge the letters into one cohesive image.
Horizontal Crossbars & Bridges
Crossbars are slightly less common than vertical strokes but are equally great at connecting letters. These are the horizontal lines that appear in some letters, like the bottom of a capital L or the line through a capital A. You can also create a bridge, which is a line or symbol that creates an artificial crossbar between letters that don’t have natural horizontal strokes.
Removing & Cropping
Sometimes, the best way to engage viewers’ imaginations is to make their minds do a little work. Removing or cropping part of a letter makes it look slightly less recognizable, so people have to get creative to fill in what’s missing. Just be sure you don’t remove toomuch of a letter—it needs enough structure that people can eventually recognize it, or they’ll get frustrated and stop trying.
Negative Space & Symbols
Some letters have naturally occurring negative space, such as the open area inside the letter O. This space can be manipulated to create another letter or symbol, adding visual interest and hidden meanings. You can also create negative space in letters where it doesn’t naturally occur; for instance, one brand added negative space to the left side of the letter m to make it look like a tiny rhinoceros.
Similar & Rotated Letters
Certain letters that look similar can be played off each other (the VW logo comes to mind). If you have two letters that look quite a bit alike, see if you can use them to create a mirror image of each other, or rotate one letter so it fits inside the other.
These are some of the most popular ways to combine letters into an awesome logo—but they aren’t the only methods. There are other cool techniques like interlocking letters, handwritten fonts, and color variations. Check out the great resource below to learn more cool ways to make two-letter logos.
Whether they’re building a new website or updating an old one, many companies will use this time to reinvent their brand identity—including their logo.
Logo redesigns can be a bit tricky. Often, your first instinct is to just scrap the old logo and start over. But when you do this, you run the risk of creating way more work for yourself. After all, it’s called a redesign, not a “create-a-whole-new-logo design.”
So how can you be sure you’re creating a true logo redesign? With these 7 tried and tested tips from the kind folks at Company Folders. You’ll learn how big name brands like Bacardi, Pizza Hut, and Mail Chimp have handled their logo redesigns—with amazing results.
#1: Stick with what’s working
Stop yourself before you throw the old logo in the trash. There’s something about that logo that’s been effective in helping audiences connect with the brand it represents, so dig down deep until you figure out what “works” about this logo. Then carry those qualities over to the new design.
#2: Scour the history books
If you’re working with a brand that’s more than a few years old, chances are that it’s had a couple of other logos somewhere along the line. Look back through the archives of old logos and see what’s there. You may discover a concept for a great logo that got shelved, or you might think of a way to bring new life into an old design.
#3: Strive for simplicity
Before you run willy nilly into Creative Land, spend some time studying the current logo. Ask yourself, “What could I remove from this without changing the message?” It may turn out that the colors, fonts, or symbols are already there, and you just need to simplify the design to highlight those pre-existing parts.
#4: Strip out unnecessary colors
Sometimes, it’s tempting for designers to use color to make details stand out. But that can actually be a sign that a) your design is too complicated or b) you’re compensating for lack of creativity with color. Your logo redesign might include a simpler color palette to make the brand’s message clearer.
#5: Stir new trends into classic traditions
Some brands—especially those with a long history—have traditional colors or symbols they want to include in their logos. It’s important that you respect the brand’s history, but you can still give these traditions a fresh face to make their logos more modern and exciting.
#6: Streamline fonts
Fonts can be great for conveying a brand’s personality—unless you take this concept so far the logo becomes unreadable. Any time consumers struggle to read a logo, it hurts brand recognition. You can redesign a logo just by simplifying the font to make it easier to read and recognize.
#7: Send subliminal messages
It’s always fun for consumers to feel like they’re part of an inside joke. You can give them this feeling by using negative space in a logo to create hidden shapes or symbols. As an added bonus, these extra features let you send multiple brand messages without crowding the design.
A logo redesign doesn’t mean completely scrapping out the old logo. You’ll have optimal success when you use these seven subtle redesign tips!
In today’s digital age, it’s easy to think business cards are a thing of the past. Yet in reality, print marketing isn’t dead—far from it. Distributing 2,000 business cards can increase a company’s sales by up to 3%. That’s a pretty high return for one marketing tactic.
So if the web hasn’t overshadowed them, why do so many business cards end up in the garbage? Simply put, bad design. People don’t want to keep ugly or generic cards, so they toss them the first chance they get.
To create a business card that your clients will truly love, you’ll need a design that’s clever, creative, and one-hundred percent unique to you. Learn the ins and outs of making the perfect business card with this step-by-step guide from the folks at Company Folders.
Step 1: Choose contact info
One of the most common business card mistakes is to include too much contact info. This wastes precious space and overwhelms your target audience. You’ll have a much more successful card if you choose the 1-3 types of contact info your clients are most likely to use. (If you’re in a web career, it’s safe to say a website will be more effective than a street address.)
Step 2: Include supporting images
People’s minds process images faster than words, so adding a photo or illustrated graphic is a great way to make your card memorable. Just be sure you choose clear, professional images—no pixelated selfies allowed. Your image should show off your creativity in the workplace.
Step 3: Select materials
You can definitely go the route of a traditional paper business card (as long as it’s nice and sturdy). Or, you may want to try something new—like a metal, wood, or leather card. You can even print your contact info on a candy wrapper or other tasty treat. These unique materials make your card worth remembering, especially when the material is relevant to your brand.
Step 4: Shape your card
A standard business card is a 2 ½” x 3″ rectangle. But why stick with the standard when you could choose something extraordinary? Consider shaping your business card to resemble an item related to your work, such as a laptop or a computer mouse. You can even look into 3D options if you want to really make your card stand out.
Step 5: Select an imprint method
Different imprint methods can help you create an amazing design. PMS or CMYK ink colors tend to be the norm, but you can dare to be different with textured imprints like foil stamping, embossing, or debossing. You may even want to ask your printer about combining imprint methods to make your design totally unique. (Just a note: an unusual material could limit your selection of imprint methods.)
Step 6: Choose color & typography
Color and typography set the tone for a business card and provide clues about your brand’s personality. If you already have color branding or a trademark typeface, your business card is a great place to reinforce that. Otherwise, you may need to experiment to find the colors and typefaces that best represent your brand.
Step 7: Lay out your design
You wouldn’t think organizing a business card is difficult since it’s so small—but that’s actually why it’s a challenge. Each design element needs plenty of space to keep the card from looking crowded, but that cuts into the available design area. You can tackle this problem by placing some info on the back of the card or removing unnecessary components.
Step 8: Finalize your format
Although printers may differ a little on their formatting regulations, you can apply several standards to make formatting easier. Adding 3mm bleed and 5mm safe zones ensures nothing gets cropped when the card is cut into shape. Setting the resolution to 300ppi or greater keeps images crisp and clear. And for Pete’s sake, proofread—there’s nothing more embarrassing than misspelling your own job title.
Business cards have huge potential to help your brand—and good design goes a long way toward maximizing a card’s potential. Thanks to these eight steps, you now know how to create a business card that clients will love for years to come.
You may not have expected to spend time creating logos, but at some point, every web designer or developer runs across a project that needs one. Designing these symbols might not seem like a big deal—but it is.
Of course, many websites survive and thrive with minimal design work. A great example would be CitizenshipBureau.com which is operated by a colleague.
Logos are the first marketing piece potential customers see. They have the power to make people want to work with a brand, or the power to drive people away. Which means that if you were just planning to slap your client’s name on a cool-looking template, you might need to rethink your strategy.
Before you can choose a logo template (or create a design from scratch), you have to understand what makes a successful logo tick. Unlock the mysteries of logo design with these seven keys to creating a logo.
- Be enticing
Designing a logo isn’t about choosing what looks cool or even what represents the brand. Good logos do both of those things—but their main purpose is to entice the target audience to take action. In this respect, logos are a lot like web design. You have to create a user experience based on the audience’s wants and needs that will make them interact with the brand.
- Be unique
When multiple companies cater to one audience, their branding starts to look the same. That’s why you see so many tech companies with blue logos, and why every coffee shop on the planet uses some sort of hipster font. Rather than copying these popular designs, think about what they’re trying to achieve—then try to produce the same results a different way. You’ll have a much more memorable, effective logo.
- Be timeless
Good logos are like George Clooney—they’re appealing no matter how old they are. Consider these examples: except two unfortunate years in the 1980’s, Coca-Cola’s logo has almost always been a script font; Pepsi still uses the round red, white, and blue logo it adopted in the 1940’s; and the Shell gas station has had its seashell symbol since 1900. Take a lesson from these classic logos and make your design appealing for generations to come.
- Be new
“Timeless” is not the same as being stuck in a time warp. While classic elements make a great foundation, a logo that’s totally buried in the past won’t get you anywhere. You also need to add a little modern twist to appeal to today’s audience. That could be a bold color, a playful adjustment to a font, or any other innovative design that catches your audience’s attention.
- Be simple
A person’s brain takes longer to see, register, and process a complicated image than a simple one. That means a complicated logo is harder for people to understand on short notice—and since logos are meant to be viewed at a glance, this can do some serious damage to customers’ brand recognition. It’s best to remove any unnecessary elements from your logo, so people can see and understand it quickly.
- Be consistent
Just like a website, you’ll have to make choices about your logo’s colors, style, spacing, and so on. It’s easy to make contradictory design choices, such as pairing a masculine color like hunter green with a feminine display font. Your job is to prevent this from happening. Check that your design matches the brand’s identity and that it will appeal to the proper target audience.
- Be adaptable
An untested logo is an unfinished logo. While you’re designing primarily for web, this logo will almost certainly be used in other places. You can prepare for this by making sure your design scales from large to small sizes and back again. Be sure to check that your logo looks good in black and white, too—just in case it ever gets printed on a colorless printer or your client suddenly decides to go grayscale.
Learning the ins and outs of logo design takes time and patience. Fortunately, you can cut down on the amount of trial and error when you follow these seven simple principles for designing the perfect logo!
Independent Game Development is the process of creating a video game by an individual or small teams with little or no funding. Development of these independent video games, or indie games as they are more commonly called, “is undertaken by a game developer, which may range from one person to a large business.” Since the resurgence of the Pokémon game series in the form of Pokémon Go, itself a AAA game—meaning it was funded by a publisher with a high budget (Niantic)—there has been an increased interest in game development, especially in the area of Augmented Reality (AR).
Since its launch in July, Pokémon Go has set five world records, including the most revenue grossed by a mobile game in its first month and the most downloaded mobile game in its first month, according to Guinness World Records.
Damian Wolf’s article, “How an Indie Developer Could Have Built Pokémon Go” makes for an interesting read on the subject. But while Pokémon Go is riding the popularity train at the moment, indie game developers are busily developing games to topple the reigning king of video games.
And before you think the idea is far-fetched, throwback 2008, when a little indie game called, Braid took the market by surprise. In the first week of its release it had fifty thousand downloads. Then there was the 2010 surprise hit Minecraft, which in 2011 sold almost a million copies. Suffice it to say, it’s not unprecedented, and as Luke Plunkett points out in his article, Why Minecraft Is So Damn Popular, “there’s room for plenty more games like it.”
Indeed, there is. And that’s why some of these gamers are busy developing games on the LIVE social platform, Livecoding.tv. There, a community of engineers from over 194 countries code in real time. Livecoding is a useful site to learn more about game development and to watch developers race against time to build the next “big” game. PhanXgames, from Washington DC, is currently working on RpgLegend, a multiplayer 2D Retro MMORPG.
But there are many other gamers–all vying for the position to beat Pokémon Go. However, there are 24 upcoming indie games which can beat Pokémon Go when released. Here then, are the 24 Upcoming Indie Games Which Can Beat Pokémon Go:
Icarian Conflict is set in the near distant future and has a mixed style of different games to give you the ultimate thrill in shooters. Features include detailed and intricate weapons customization; multiplayer campaign; and 2 -3 Faction from which to choose. Expect battles to last anywhere from 30 minutes to a week! The creator is Lethal Lens Productions, founded by Kenny Gazko in 2012.
Aragami is a stealth game created by David León, in which you play as an undead assassin with the power to control the shadows. Aragami is an undead assassin with supernatural abilities who is summoned from the grave by the mysterious spirit, Yamiko. Between him and the answers to his fate lies the Kaiho – The army of Light – who guard Yamiko inside their heavily fortified citadel of Kyûryu. You can teleport to any shadow, become invisible, materialize weapons or even summon a shadow dragon to infiltrate the enemy ranks and dispose of your targets. Your goal is to manipulate the dark, become the perfect assassin, and reach Yamiko to discover the secrets hidden in your past. The game has already been released at the time of writing.
Deul is a fun, fast-paced, action-packed, reaction-based game with a physics backend. It makes gun slinging both challenging and rewarding, all while having fun. Deul offers single-player game modes with achievements, customization, and leader boards, including a monthly prize to the top score! It was developed from start to finish by Artyom Naumov of Tyomlz games.
The Gragons is Tiago Chefe’s creation. It is a fantasy adventure game in which there are little monsters appearing in your world and no one knows why or how. Only you can discover why they appeared and why they are attacking your world. And only you can stop them.
Karmaka is a competitive card game created by Eddy Boxerman who also created Osmos. It is played out over multiple “lives.” Players begin the game as “lowly” Dung Beetles. In life after life, ie. hand after each hand, they work their way to the Karmic Ladder. The idea is to see who will first reach Transcendence! You score points to ascend, while sowing the seeds of your next life, and possibly sabotaging your opponent. But remember, what goes around comes around, and every action comes with consequences…
The Hex is Daniel Mullins creation. The setting is a creaky old tavern, in a dusty corner of the video-game universe, where a storm is raging. The barkeep gets a patchy phone call. It’s hard to tell what the caller is saying, but this much is clear: someone in this tavern is planning a murder. There are 6 patrons of the tavern; all of whom are videogame genre stereotypes gone wrong. By exploring their memories, you may discover the identity of the murderer… or you may find a much darker secret.
With Triple X Tycoon®, players will get to experience the highs and lows of the adult entertainment industry from behind the scenes. The game features random events that may affect the growth of your studio or hinder performers. Volatile consumer trends are the norm. Extravagant award shows are commonplace, even performers come and go as time pushes on in an industry that makes big money on erotic indulgence. Created by Christon.
Tatsu is a new hit board game created by Blue Line Game Studios, owned by Sean Colombo. It is based on a Japanese legend of a great battle between two mighty Dragon Lord armies locked in combat on the peaks of Mount Hotaka, competing to win the hand of the Princess Kushinada, the last and most beautiful of eight sisters. A battle so ferocious, that the villagers fearing for their lives, acquire the help of a powerful Wizard, who casts a spell over the Dragon Lords to keep them imprisoned in a circle of combat and to be freed only at the battle’s end. Features include Steam trading cards, badges, backgrounds, and emoticons.
This is a Math game by Fury Game. It plays on Windows, Mac, and Linux platforms. It is a single-player game in 2D, with only an English version for now. You can find the game developer, Writkas here.
A Noble Circle is a game about a bouncing circle. Yes, you read right. A bouncing circle. And it’s very interesting. According to game developer Amir Rajan, it’s a game based on rhythm that was inspired by the satirical novella, “Flatland,” By Edwin Abbott. Rajan is also the creator of The Dark Room.
Subnet is a stealth, hacking, and parkour game with a first person perspective, incorporating freestyle gameplay in a futuristic, dystopian England. It’s Nineteen Stone Ninjas’ current work-in-progress, with work commencing in late 2013, and continuing on Livecoding.tv. You can find him under the username, Spikeh
Rogue Fleet is a multiplayer team-based game about spaceships combat. Imagine “World of Warships” mixed with “Dreadnought,” then add an “Homeworld” feel to it. Each ship in the game have different gameplay. The smaller ships rely on fast decision-making from the player, then as you choose bigger and bigger ships, the focus will shift towards long term strategic planning. Tactical players who carefully plan their next move will love this game. SionoiS, the creator of the game, discusses the development of the game, check him out here.
Galactic Tactical Fighters Online is a networked multiplayer dual stick arena space shooter where pilots multitask between navigating an asteroid field, and manually steering rockets into their opponents. The game is being developed single-handedly by moatdd, using Unity 5.
Shine is a unique puzzle game based on light and colors that will take you for an unforgettable travel in space! Explore different planets and resolve challenging puzzles to bring the light back, all the while listening to beautiful music. Shine is the creation of Flawyte.
BSOD, which is a pun for the dreaded “Blue Screen of Death,” is a virtual hacking game with features like Brute-forcing and in-game programming. It is a network-based hacking game in which you can find certain items on ftp servers you’ve hacked or other people, to help you win the game, by building up firewalls or buying skill points to increase efficiency of your attacks. BSOD is developed on LiveEdu by Brodie124..
You are at the helm of a company – you can grow it into an empire. You can own dozens of ships, mines, factories…Helium Rain gives you an empire to build, but you will need to claim it for yourself, and defend it against your competitors. It’s up to you to decide if you will trade resources, start wars, or avoid trouble… The game is built for high-end Windows and Linux computers. Helium Rain is being made by Niavok.
Become a Flappy Defense master by playing Flappy Defense. You can fire Cannonballs, destroy Bosses and upgrade weapons in this epic defense game. You can also destroy Birds by shooting off cannonballs from your customizable pipe. Compete with your friends to claim bragging rights by hitting an all-time top score in the Leaderboards! Never stop fighting the oncoming waves to become a Flappy Defense Master! Dyad Games are the game developers.
Beyond Assassin is a tactical strategy game built on Slick 2D Engine (Java). IDE: NetBeans; Graphics Editors: Paint.NET, Inkscape; UML: Violet UML Editor; Map Editor: Tiled; with Music by Enigma.
The Neon Tanks game is based on two teams, red and blue, which have to capture their enemy’s flag and take it to the allied base. Players participate in massive battles in a TRON-like environment featuring–you guessed it–tanks! In all varieties! This is a game for all devices with windows 10: PC, tablets and mobile.
Frinlet is a WebGL exploration and discovery game with peer2peer multiplayer. The gameplay is going to be heavily based around adventure, exploration, discovery, and collection. It is being developed by Frinlet.
Gothic Online is a multiplayer platform with Squirrel scripts. It also comes with support for external modules so you can implement whatever you want! Gothic Online is the creation of epryka.
Sheep Farm Simulator is a game about raising sheep. Build your farm from the ground up, protect your sheep from wolves and other threats, and sell goods and resources on the market to fund your growing operation. Dabble in the delicate art of genetics to create the ultimate sheep that produces optimal amounts of wool and mutton, or just turn them all into cows if that’s more your thing. This game is developed by Computerology.
Ben Garcia, developer of this 3D LEGO racing game is attempting to make a split screen racing game like the old Lego game Drome Racers. Players will be able to build a car with Lego Technic pieces, and then race them in a physics-based race. Think Drome Racers meets SPORE.
This Zelda-like 2D game will follow its predecessor, minus the flaws. This version will be the opportunity for players to relive the adventure in a brand new way, or to discover it for the first time if you’ve never played it before. New graphical elements and music will also accompany you throughout the game. Zelda games are created by Christopho.
And that’s it! The 24 Upcoming Indie Games Which Can Beat Pokemon Go.
So do you think any game can beat Pokémon Go? What about these 24? Please share your thoughts in the Comments box below. Are you convinced that the games will beat Pokemon Go? If so, why? And, if you think the other way around, then also, please comment and let us know your line of thinking.
HTML email newsletters are now seen as the latest and the smartest way to promote products presented in a visually appealing manner to the readers and also as a means to advertise a company’s services in a jiffy. Conventional e-mailing may soon be outdated as they get lost among hundreds of similar emails which viewers do not care to even read and just rush to delete them. Read More